Sunday, April 14, 2013

Google's changing focus

Recently Google announced that it is pulling the plug on Google Reader on July 1st 2013.  It was a weird feeling I was reading about this in Google Reader itself.  I've been using Google Reader since past 4 years regularly.  I feel this is one tool that Google has produced that is simple, easy to use and meets the needs.

From Google's perspective I totally get it why they want to go away from Google Reader.

  • It is not an effective advertising revenue generator
  • Is not as "Social" as Google+
  • Standalone product and does not integrate with other Google's ecosystem 
  • Does not serve Google's enterprise push:  Google's focus is not on its enterprise than regular common users as its add revenue has reached a crest